Animation & Advertising

Impact of Animation on Human Visual Perception, Attention, and Information Processing

  1. Zhang, Ping (2006), Pop-up Animations: Impacts and Implications for Website Design and Online Advertising, in HCI and MIS: Applications, Galletta, D. and Zhang, P. (eds), Volume 5, Series of Advances in Management Information Systems, M.E. Sharpe publisher.
  2. Ping Zhang and Nelson Massad (2003), The Impact of Animation on Visual Search Tasks in a Web Environment: A Multi-Year Study, Proceedings of the Americas Conference on Information System (AMCIS’03), Tampa, FL, August 2003.
  3. Zhang, Ping (2001), The Impact of Animation Timing and Location on Visual Search Task Performance in the Web Environment, Proceedings of the Americas Conference on Information Systems (AMCIS’2001), Boston, August 3-5, 2001. Best paper award
  4. Zhang, Ping, (2000), The Effects of Animation on Information Seeking Performance on the World Wide Web: Securing Attention or Interfering with Primary Tasks? Journal of Association for Information Systems (JAIS), Volume 1 Article 1, March 2000
  5. Zhang, Ping (1999), Will You Use Animation on Your Web Pages? Experiments of Animation’s Effects and Implications for Web User Interface Design and Online Advertising. Chapter 4 in Doing Business on the Internet: Opportunities and Pitfalls, C. Romm and F. Sudweeks (eds.), Springer-Verlag in conjunction with the British Computer Society
  6. Zhang, Ping, & Gilbert Maker (1998), Effects of Allocated Attention on Visual Search Tasks: A Web-Based Experiment on Animation Interference, Multimedia Information Systems in Practice, ed. Wing S. Chow, Springer, Hong Kong
  7. Zhang, Ping, & Gilbert Maker (1998), Effects of Allocated Attention on Visual Search Tasks: A Web-Based Experiment on Animation Interference, The International Conference on Multimedia & Telecommunications Management, Hong Kong, December 17-19
  8. Zhang, Ping, & Nelson Massad (1997), The Impact of Animation on Individual Performance: A Web-Based Experiment, Proceedings of the 3rd Americas Conference in Information Systems (AIS’97), August 14-17 1997

Perceptions and Attitude toward Online Advertising

  1. Tang, Jian & Ping Zhang (2013), Forced or Inspired: Understanding Consumers’ Cognitive Appraisals and Behavioral Responses towards Online Advertising, Proceedings of the pre-ICIS 2013 Workshop on HCI Research in MIS, December, Italy
  2. Tang, Jian, Ping Zhang & Philip Wu (2013), Passive or Active: Understanding Consumers’ Behavioral Responses to Online Advertising, Proceedings of the Pacific Asia Conference on Information Systems (PACIS), June, Jeju, South Korea
  3. Jian Tang, Yuxiang Zhao & Ping Zhang (2012), Moderating Effects of Perceived Affordances on Users’ Adaptive Media Use, Poster, The I-Conference, February, 2012, Toronto, Canada
  4. Jian Tang, Yuxiang Zhao & Ping Zhang (2011), Perceived Affordances of Web Advertisements: Implications for Information Artifacts Design, Proceedings of the Fifth China Summer Workshop on Information Management (CSWIM), Harbin, China, June 2011
  5. Zhang, Ping (2011), What Consumers Think, Feel, and Do Toward Digital Ads: A Multi-Phase Study, European Conference on Information Systems (ECIS), Helsinki, Finland, June 2011
  6. Prestopnik, Nathan & Ping Zhang (2010), Coping with Nuisance on the Web, Proceedings of the Sixteenth Americas Conference on Information Systems, Lima, Peru, August 12-15, 2010. Nominated for the best paper award.
  7. Kim, Youngseek, Ping Zhang and L. David Lankes (2009), Future of Information Seeking on the Internet and Web Advertising: How Can We Guide Web Advertising for Users’ Information Seeking on a Website?, iConference, The University of North Carolina-Chapel Hill, February 8-11 2009
  8. Zhang, Ping & Youngseek Kim (2008), Web advertising: What do we know about its acceptance and impacts? A meta-analysis of the literature, Proceedings of the Pacific Asia Conference on Information Systems (PACIS), July 2008, SuZhou, China
  9. Zhang, Ping & Youngseek Kim (2008), What makes web advertisements effective? Proceedings of China Summer Workshop on Information Management (CSWIM), June 2008, ChengDu, China
  10. Zhang, Ping & Chingning Wang (2005), An Empirical Evaluation on Consumer Perceived Advertising Value and Attitude, Proceedings of The 6th Global Information Technology and Management (GITM) World Conference, Anchorage, Alaska, June 5-7, 2005.
  11. Wang, Chingning, Ping Zhang, Risook Choi, Michael D’Eredita (2002), Understanding Consumers Attitude Towards Advertising, Proceedings of the Americas Conference on Information Systems (AMCIS’2002), Dallas, August 9-11, 2002